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Fully Qualified Optometrists in Cowes

SINCE 1978

Helping patients with visual needs

For over 40 years our independent opticians in Cowes has cared for the visual needs of countless families from the Island and beyond.


21-22 High Street, Cowes, Isle of Wight PO31 7RY

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Willetts & Doig Optometrists Named 'Optometry Clinic of the Year' 2023

We’re incredibly proud to share the news that we have been named Isle of Wight’s ‘Optometry Clinic of the Year’ in the South England Prestige Awards 2023/24.


About Us

For over 40 years our independent opticians in Cowes has cared for the visual needs of countless families from the Island and beyond and now, with Covid-19 in mind, we were the first practice on the island to have invested in Optomap Ultra-Widefield Imaging for a safer eye test for all our patients and the optometrists!

Early signs of disease can often be present in the periphery of the retina and can remain undetected with traditional tests and standard retinal photography.

Optomap ultra-widefield imaging is a quick and painless test that lets us view up to 80% of your retina in a single image where standard photography might only capture 15% at one time.

Best of all, with Covid-19 and safe working practices in mind, this is carried out at a much longer working distance than traditional tests helping keep you and us as safe as possible from Covid-19.

Willetts and Doig Opticians in Cowes

Our Eyecare Services

Our team is committed to providing exceptional care to all of our patients with sight tests carried out by our dedicated optometrists.

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Eye Examinations

When you visit the optician, there are a lot of different procedures and tests that can be used to check all aspects of your eye health. If you’re not sure what to expect, this can sometimes be a little daunting. At Willetts & Doig Optometrists, however, you can be sure that you’ll always receive a comprehensive assessment from a reassuring and experienced optometrist.

Before your optometrist starts your eye examination, they will ask you a few questions about your general health, lifestyle and family history of particular eye and medical conditions. As well as allowing them to gain an understanding of your visual requirements in everyday life, this also allows your eye test to be tailored to your personal needs.

Your eye examination will last for approximately 40 minutes, to allow time for your optometrist to thoroughly examine your eyes and vision. During this time, you will be asked to complete a series of tests which are all designed to assess your visual acuity and eye health.

Once your examination is complete, your optometrist will explain their findings to you, including any updates to your prescription that might be required. They’ll also be happy to answer any questions you have, as well as take the time to recommend suitable products for your needs, wants and lifestyle.

Children’s Eye Examinations

Did you know your little one can have their eyes tested from as young as one year old? As well as monitoring the development of your child’s vision, regular visits to the optician allows our qualified and experienced optometrists to spot any potential problems at an early stage.

At Willetts & Doig Optometrists we recommend your child has their first eye examination no later than their 4th birthday, but earlier if you have any concerns or if there is a family history of lazy eye or squint.

For further information about the services we offer, or to book an appointment, please call 01983 293181.

Family Portrait

Eye Plan

You know that it’s important to look after your eyes, but do you ever wish that you didn’t have to pay for your appointments and eyewear in one lump sum every time you visit the optician?

That’s where Eyeplan comes in. As a member of our scheme, you pay a nominal monthly fee and receive all your necessary eye care appointments and check-ups when you need them, but also some great extra benefits too. You’ll have the peace of mind that your eye health is taken care of, plus the knowledge that you’re receiving a significant discount on your glasses and sunglasses along with damage insurance and many other benefits.

Choosing new eyewear is a big decision and we understand that you want options that will suit your lifestyle whilst making you look and feel great.


That’s why we stock an impressive range of frames featuring some of the top names in eyewear.

Glasses Frames Image by Kalyan Sak


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Testing Lenses Image by Hush Naidoo


When it comes to your new eyewear, you want a frame design that you love – something that complements your features and makes you feel confident about the way you look.


To give you the best possible vision it is equally important to take some time to consider the lens options available to you. Leanne will often start discussing lens choices with you during your eye test, but our fully qualified Dispensing Optician Amanda will follow this up to determine the best solution for you.

Contact Lenses

Contact Lenses

Whether you’re a long-term glasses wearer or have just received an eye prescription for the very first time, contact lenses could be an ideal choice for you.


The range of contact lens types and materials currently available means that you’ll be able to find the perfect solution regardless of your needs, preferences or lifestyle.

Woman with Curly Hair and Sunglasses


When the sun makes an appearance you reach for the sun cream to protect your skin. But did you know the sun can also have negative effects on your vision?

Sunlight is comprised of 3 types of ultraviolet rays – UVA, UVB and UVC. UVA and UVB rays can have both short and long term effects on your vision if your eyes are not protected.

We stock a great range of world-renowned Maui Jim frames, recognised for their specialist features that make them ideal for sporty and fashion-conscious individuals alike – these are particularly impressive when made to your own prescription.

Contact Us

Whether you would like to book an appointment or have any questions, simply use the form below and we'll get back to you 😊

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Willetts & Doig
21-22 High Street, Cowes, Isle of Wight,PO31 7RY

Monday to Friday:
09.00 am – 17.30 pm

Closed for lunch: 13:00 pm - 14:00 pm

09.00 am – 17.00 pm

Closed for lunch: 13:00 pm - 14:00 pm


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